Case Study: Social Media Strategy & Influencer Marketing for Soleil Toujours
Client Overview: Soleil Toujours is a luxury skincare brand specializing in sun protection and innovative skincare solutions. In 2020, the brand sought to revamp its image and improve its social media presence to prepare for an expansion into new retail outlets like Sephora.
Challenge: Soleil Toujours needed a fresh and engaging social media strategy to enhance brand visibility and drive consumer engagement. The goal was to establish a consistent brand aesthetic across all platforms and successfully launch the brand on Sephora.com.
Solution by Gemini Group: Gemini Group was brought in to craft a comprehensive social media and influencer marketing strategy that would elevate Soleil Toujours's brand presence. Our approach included the following steps:
Rebranding and Visual Strategy:
Partnered with photographer Cameron Hammond and the creative team at Partners & Spade to redefine the brand's visual identity.
Developed a cohesive social media aesthetic using Soleil Toujours's brand colors and guidelines, ensuring consistency with other marketing efforts.
Content Creation:
Produced engaging content tailored for various platforms, with a special emphasis on TikTok due to its content-centric nature.
Focused on vibrant imagery and compelling stories that resonated with Soleil Toujours's target audience.
Influencer Collaborations and Partnerships:
Collaborated with influencers and Key Opinion Leaders (KOLs) to amplify brand reach and credibility.
Managed partnerships and giveaways, effectively fueling community engagement and brand awareness.
Launch and Retail Strategy:
Crafted an effective content strategy for the brand's debut on Sephora.com.
Coordinated product launches and created buzz through strategic influencer partnerships and social media campaigns.
Results:
Successfully debuted Soleil Toujours on Sephora.com in 2022, significantly expanding the brand's market presence.
Enhanced brand visibility through strategic partnerships and giveaways, increasing follower engagement across platforms.
Elevated social media presence using tailored content and influencer collaborations which resulted in a cohesive and attractive brand image.
Positioned Soleil Toujours as a top-tier skincare brand within two years, aiding its entry into prestigious retail outlets.
Conclusion:
Gemini Group's strategic social media reinvention and influencer marketing for Soleil Toujours brought a dynamic and engaging perspective to the brand. By leveraging expert collaborators and crafting a strong online presence, Soleil Toujours successfully navigated new market opportunities and solidified its position as a favorite among consumers seeking premium skincare solutions.
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