LALICIOUS

Case Study: Revamping LALICIOUS with Social Media and Influencer Marketing

Client Overview: LALICIOUS is a luxury body care brand renowned for its high-quality products and indulgent self-care experience. In March 2023, the brand sought to elevate its image and increase brand awareness through a strategic partnership with Gemini Group.

Image by LALICOUS

Challenge: LALICIOUS aimed to refresh its brand aesthetic to project a more vibrant, cheeky, and chic persona. The objective was to boost engagement on social media and elevate brand awareness, ultimately leading to increased visibility and market presence.

Solution by Gemini Group: Gemini Group implemented a multifaceted social media and influencer marketing strategy to achieve LALICIOUS’s goals. Our approach included the following initiatives:

1. Visual Rebranding:

   • Collaborated with our in-house model, Lauren, to create dynamic videography and photography that highlighted the luxury and sensuality of LALICIOUS’s products.

   • Developed a color-switching grid strategy to tell the brand's color story, aligning with the launches of new product lines Peachy Keen and Kiwi Crush.

2. Strategic Partnerships:

   • Formed partnerships with like-minded brands such as Wax the City, Purlisse, and AeroPress to expand reach and enhance brand positioning.

   • Leveraged these collaborations to create joint marketing efforts that highlighted LALICIOUS’s luxurious appeal.

3. Influencer Engagement:

   • Engaged influencers to amplify product launches and brand messaging, effectively boosting LALICIOUS’s visibility in the beauty community.

   • This influencer strategy was instrumental in increasing engagement rates from under 1% to 1.5% within just one month.

4. Enhanced Communication:

   • Refined communication strategies with customers and retailers, focusing on subtle yet impactful messaging that aligned with LALICIOUS’s new brand image.

   • Adjusted content to resonate with target audiences, fostering a more personal and relatable brand connection.

Results:

• Achieved a significant increase in brand engagement and visibility on social media platforms.

• Successfully launched two new product lines, Peachy Keen and Kiwi Crush, with strong market reception.

• Improved overall brand awareness, exceeding initial goals by the second month of the campaign.

• Enhanced brand perception among buyers, retailers, and partners, leading to positive shifts in reception and increased interest.

Conclusion: The partnership between Gemini Group and LALICIOUS successfully transformed the brand’s image, infusing it with a vibrant and luxurious aura that resonates with its clientele. Through strategic collaborations, influencer partnerships, and a reimagined visual presence, LALICIOUS now shines with a chic and goddess-like vibe, solidifying its position in the luxury body care market. The journey with LALICIOUS showcases the power of strategic social media and influencer marketing in redefining a brand’s market presence.

Image by LALICOUS