CUSTOM COMFORT MATTRESS

Case Study: Enhancing Custom Comfort Mattress's Brand Presence through Social Media and Influencer Marketing

Client Overview: Custom Comfort Mattress is renowned for its luxury custom mattresses, offering an exceptional sleep experience through personalized creations. In 2022, Custom Comfort aimed to elevate its brand image and educate consumers about selecting the perfect mattress for optimal rest.

Image by Custom Comfort Mattress

Challenge: The primary challenge was to enhance Custom Comfort's luxurious brand image while increasing awareness of their unique custom mattress creation process and impeccable white glove delivery service. The goal was to boost traffic to their LA and Orange County locations and expand their reach on social media platforms.

Solution by Gemini Group: Gemini Group crafted a strategic social media and influencer marketing plan to achieve Custom Comfort’s objectives:

1. Brand Storytelling and Visual Content:

   • Developed compelling narratives highlighting the innovative founders and the bespoke mattress creation process.

   • Collaborated with skilled videographers and photographers to establish a refined and luxurious visual aesthetic that resonated with the brand’s high-end image.

2. Platform Optimization:

   • While Meta (Facebook and Instagram) facilitated excellent community engagement, the discovery of TikTok as a significant traffic driver was a game-changer.

   • Leveraged TikTok’s influence to create engaging content that successfully directed substantial traffic to physical store locations.

3. Experiential Marketing Events:

   • Hosted a sound bath event at one of the store locations, generating engaging content and directly boosting sales by integrating wellness with luxury sleep solutions.

4. Influencer Partnerships:

   • Collaborated with influencers and key opinion leaders such as Gretchen Rossi from The Real Housewives of Orange County and real estate moguls Josh and Heather Altman from Million Dollar Listing.

   • These partnerships expanded the brand's reach and reinforced its credibility within the luxury market.

Results:

• Achieved a significant increase in physical store visits, with customers frequently citing TikTok as their source of discovery.

• Enhanced brand awareness and engagement through strategic visual storytelling and influencer partnerships.

• Successful integration of experiential marketing events that contributed directly to increased sales and brand loyalty.

• Strengthened Custom Comfort’s position as a leading luxury mattress provider with a sophisticated and effective social media presence.

Conclusion: The collaboration between Gemini Group and Custom Comfort Mattress has successfully amplified the brand’s luxury image and expanded its reach through innovative social media strategies and influencer engagements. By leveraging the power of TikTok and hosting experiential events, Custom Comfort has not only increased traffic to their locations but also solidified its reputation as a premier custom mattress brand. Looking forward, Gemini Group remains committed to fostering new partnerships and exploring creative avenues to further elevate Custom Comfort’s market presence.